Faye: AI Influencer and UGC Avatar
A consistent AI presenter for UGC ads and brand content, built and directed in-house.
AI INFLUENCER / CHARACTER SYSTEM / 9:16
— OVERVIEW
Faye is the studio's own AI influencer - a complete digital persona built and run in public, from trend videos and talking-to-camera content to beauty stills, dance clips, and her own Instagram feed. She exists to solve the hardest problem in AI content: holding one face, one body, and one personality consistent across hundreds of assets, moods, and settings. And she isn't just a demo - Faye has already been cast as the model in real client campaigns, which makes her a reusable brand asset rather than a one-off.
Type: AI Influencer / Character System
Format: 9:16 Original / Adapted to 16:9 for Portfolio
Duration: Various
Role: Creative Direction, Character Development, Visual Development, Art Direction, Still Imagery, Editing, Content System Design
Status: Original IP
Tools: Seedance 2.0, Kling 3.0, NanoBanana Pro, ElevenLabs, CapCut
Objective
Prove a brand can own a creator instead of renting one. Real influencers mean day rates, scheduling, reshoots, and someone else's reputation attached to your product. The brief behind Faye was to build a single AI persona credible and consistent enough to do everything an influencer does - trends, talking-head, beauty, fashion, UGC - on demand, indefinitely, fully owned.
Approach
Build the character first, then the content around her. Faye was designed as a complete identity - a fixed face, body, and personality - then put to work across formats: makeup and trend transitions, talking-to-camera pieces, Instagram trend takes like the plank and workout challenges, and dance and lip-sync clips driven by AI motion control. A full expression range was built out so she can emote on cue, and the whole thing runs as a live, in-public Instagram account with its own carousels and content plan. Holding her recognisable through all of it is the entire point - and the part most AI avatars fail.
Outcome
Faye is the proof behind one of the studio's most commercial offers: a brand can have its own AI face - on trend, on brand, posting constantly, never needing a reshoot or a contract renewal. She already works as both a standalone creator and a model dropped into client campaigns, which is exactly what makes her sellable. If you want a digital ambassador you own outright, this is what one looks like built properly.
— SELECTED FRAMES
Faye across settings and styling - dinner with friends, a red-carpet look, a car, an athletic shoot - plus a full expression sheet. All produced in-house. The same person every time, which is the whole demonstration.
— SUPPORTING OUTPUTS
Faye's actual social output - the Instagram trend videos (the plank and workout challenges among them), a run of dance and lip-sync clips built with motion control, and the carousel sets that run her feed, all designed in-house. This is the part that shows she isn't a single render - she's a working content engine.
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