Common Questions
Straight answers on how we work, what it costs, and what to expect. If your question isn't here, just ask.
— THE WORK
What does "AI-native" actually mean?
It means the films are built using AI production tools from concept through to final cut, instead of a traditional shoot with a crew, cast, and location. The direction, the writing, and the art direction are still done by hand. The AI is how the work gets made fast and affordably. The craft is why it doesn't look like it.
Will it look like AI?
That's the whole point of how we work: it shouldn't. Most AI video gives itself away in seconds, a face that drifts, a hand that's wrong, a performance that floats. Every piece here is directed to hold together like real production: consistent faces, controlled detail, and a finish that stands next to anything shot on set. If it reads as AI, we haven't done our job.
Can you keep one consistent look across a whole campaign?
Yes. Whether it's a hero film and its social cutdowns, a recurring brand avatar, or a single artist carried across an entire music video, holding one face and one world steady is the part most AI pipelines fail at, and the part we build around.
What kinds of work do you take on?
Two main lines. Advertising: brand films, product and SaaS ads, UGC-style content, and avatar-led social. Music: cinematic music videos for independent artists, studios, and labels. If you're not sure your project fits, send it over and we'll tell you honestly.
— WORKING TOGETHER
What's the process?
Four steps. We lock the brief and direction first, so the goal and visual language are agreed before a frame is made. Then visual development, so you see where it's going early. Then production, built end to end in-house so revisions are fast. Then delivery, formatted for every channel you need. You have one point of contact throughout.
How long does a project take?
Days to a couple of weeks for most work, rather than the months a traditional shoot needs. Exact turnaround depends on scope and how much the direction takes to settle, and we give you a realistic timeline up front.
How many revisions do I get?
Because everything is built in-house, revisions are quick. We agree the direction early so the big calls are made before production, which keeps later changes small and painless. Scope is set per project, so you always know what's included.
What do you need from me to start?
For advertising: the product or brand, the goal, and any brand guidelines. For music: send the track. From there we come back with a direction, not a form to fill in.
Who owns the finished work?
You do. Usage and ownership are set out in the project agreement before we start, so there's no ambiguity about where and for how long you can use the work.
— PRICING AND FIT
How much does it cost?
Single visualisers start from around £350. Most campaign and music-video projects fall between £1,500 and £3,500, with larger or multi-asset work quoted to the brief. Every project gets a clear quote before anything begins, so there are no surprises. We break the numbers down properly in our guide to how much AI video costs.
Who do you work with?
Brands and agencies wanting campaign-grade video without a campaign budget, SaaS companies that need a product to land fast, and independent artists, studios, and labels after cinematic music videos. We're selective about the work we take, so the fit has to be right both ways.
Do you work with clients outside London?
Yes. We're London-based, but the work is delivered remotely, so location isn't a constraint. We work with clients wherever they are.
How is this different from hiring a freelancer or an agency?
Operational rigour. The studio runs every project like a business: clear scope, reliable delivery, and a finish that holds up, without the cost and timeline of a traditional agency or the unpredictability of a one-person freelancer. You get craft and a process you can count on.