Privacy Policy
Desilenced Design
Version: 1.0 Last updated: 16 June 2026
Desilenced Design respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, enquire about a project, work with us, receive our communications, or interact with our content and services.
Desilenced Design is an AI-native creative studio providing cinematic advertising, brand films, music videos, AI-generated content, AI avatars, UGC-style creative, visual development, campaign assets and related creative production services.
1. Who we are
Trading name: Desilenced Design Website: desilenced.design Email: hello@desilenced.design Location: England, United Kingdom
Desilenced Design is in the process of being incorporated as a private limited company in England and Wales. Until incorporation is complete, the studio operates under the name Desilenced Design. On incorporation, the registered company details will be inserted below and that company will be the controller of personal information from the date of incorporation.
Registered company name: [to be inserted on incorporation] Registered in England and Wales, company number: [to be inserted on incorporation] Registered office: [to be inserted on incorporation]
If you have any questions about this Privacy Policy or how your personal information is handled, contact us at hello@desilenced.design.
2. Our role: when we are a controller and when we are a processor
Data protection law distinguishes between a controller (who decides why and how personal data is processed) and a processor (who processes personal data on a controller's instructions). Our role depends on the situation.
We are the controller of personal information we collect about you in your own right, for example when you visit our website, submit an enquiry, communicate with us, become a client contact, are invoiced by us, or receive our communications. This Privacy Policy explains how we handle that information.
We are a processor when you provide us, as part of a project, with personal data about other people, for example photographs, videos, voices, names, likenesses or testimonials of third parties such as your staff, customers, models or collaborators. For that data you are generally the controller, you are responsible for having a lawful basis and the necessary permissions, and we process it on your instructions to deliver the project. Where required, this is governed by a separate data processing agreement and by our Terms and Conditions and AI Usage Policy.
3. Which laws apply
We aim to comply with the data protection laws that apply to our activities and our clients, including:
the UK GDPR and the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR) in the United Kingdom;
the EU GDPR, where we offer services to, or process the personal data of, individuals in the European Union or European Economic Area;
applicable United States state privacy laws, where they apply to our processing (see section 19); and
comparable laws in other markets where relevant.
Individuals in different regions may have different rights depending on their local law, as set out in sections 18 and 19.
4. Personal information we collect
We may collect and use the following types of personal information.
Information you provide directly. Your name, email address, phone number, company, artist, brand or project name, project type, budget range, intended use of the project, preferred deadline or start date, information you submit through contact forms, information you send by email, message, social media or other channels, files, briefs, references, images, audio, video, brand assets or other materials you choose to provide, billing, payment and invoice information, and contract and project communication records.
Information relating to creative work. Depending on the project, you may provide or ask us to process photographs, videos or audio recordings of identifiable people; likenesses, voices, names, artist identities, brand representatives or client staff; social media handles or public profile information; product, brand, campaign or business materials; and creative references, moodboards, scripts, music, lyrics, voiceovers or other production assets. Much of this is data for which you are the controller and we are the processor (see section 2). We ask clients not to send unnecessary personal data, special category data, confidential third-party material, or identifiable images or voices of people unless they have the right and lawful authority to provide them.
Website and technical information. When you visit our website we may collect your IP address, browser type and version, device type, pages visited, referral source, approximate location derived from technical data, website usage information, and cookie and analytics information where you have consented (see section 12).
5. How we collect personal information
We collect personal information when you visit our website, submit a contact or project enquiry, email us, book, commission or discuss a project, send creative materials, briefs or references, interact with us on social media, sign a contract, proposal or invoice, subscribe to updates or marketing where available, or use cookies or similar technologies where enabled.
We may also obtain information from other sources, as described in section 6.
6. Information from other sources and business outreach
We may obtain limited business contact information from public or professional sources, such as company websites, professional networking sites, public business listings and publicly available brand materials, in order to identify and contact businesses that may be interested in our services.
Where we do this:
we focus on business and corporate contacts rather than private individuals;
we rely on our legitimate interests in promoting our studio to relevant businesses, having considered the impact on the people concerned;
the personal data involved is usually limited to a name, role, business email address and publicly available business information;
we identify ourselves clearly and provide a simple way to opt out in our communications, in line with PECR and equivalent rules; and
where we contact you using information obtained this way, we will, where required, provide or link to this Privacy Policy so that you know what data we hold, where we obtained it, why we are using it, and how to object.
You can ask us to stop contacting you, or to delete your details, at any time by emailing hello@desilenced.design. We will honour such requests promptly.
7. Why we use your personal information and our lawful bases
We use personal information for the purposes below. The lawful bases apply to data for which we are the controller. For client-supplied third-party personal data, the lawful basis is generally held by the client as controller (see section 2).
Responding to enquiries (name, contact details, project details): steps before entering a contract, or legitimate interests.
Preparing proposals, quotes and scopes (project information, budget, deadlines, business details, brief): steps before entering a contract, or legitimate interests.
Delivering creative services (contact details, project materials and assets): performance of a contract, or legitimate interests.
Producing AI-assisted creative work (client-provided assets, references, briefs, and images, voice, audio or video where supplied): performance of a contract and legitimate interests; where we act as processor, on the client's instructions and lawful basis.
Managing client relationships (emails, messages, notes, project history): performance of a contract and legitimate interests.
Invoicing and accounting (name, business details, billing details, payment records): legal obligation and performance of a contract.
Business outreach (limited business contact data, see section 6): legitimate interests.
Improving our website and services (website usage and analytics data): consent for non-essential cookies, otherwise legitimate interests.
Marketing and portfolio use (project outputs, testimonials, client names, campaign examples): consent, contract terms, or legitimate interests depending on the context.
Protecting our business (contracts, correspondence, usage rights, dispute records): legitimate interests and legal obligation.
We only rely on legitimate interests where we consider that our business need is not overridden by your rights and freedoms, and we keep a record of that assessment where appropriate.
8. AI-assisted creative production and your data
Desilenced Design uses AI-native tools and creative software as part of its production workflow, which may include image generation, video generation, editing, voice tools, animation tools, design tools, captioning, upscaling, compositing, scripting and other creative or production systems.
Depending on the project, client-provided material may be uploaded into or processed through selected third-party tools, including visual references, brand assets, product imagery, scripts, audio, voice recordings, video footage, character references, campaign briefs, moodboards, still images and edited outputs. Some of these tools operate internationally (see section 14), and some may process inputs under their own terms. Further detail on how we use AI tools is set out in our AI Usage Policy.
We use AI tools to support creative production. We do not use them to make automated decisions producing legal or similarly significant effects about individuals.
Where a project involves an identifiable person, voice, likeness, avatar, testimonial-style content, founder video, influencer-style content or AI-generated representation, the client is responsible for ensuring that they have all necessary rights, permissions, releases and lawful authority to provide and use that material, unless otherwise agreed in writing. We do not knowingly create misleading fake testimonials, false personal endorsements, impersonation content, non-consensual likeness content, or content intended to deceive viewers about a real person's participation.
9. Client responsibility for supplied materials
When you provide materials to Desilenced Design, you confirm that you have the right to share those materials with us; that you have obtained any required permissions, releases or consents; that the materials do not infringe third-party rights; that the materials are lawful for us to process for the agreed project; that you will not provide special category data unless strictly necessary and agreed in advance; and that you will not provide images, voices or likenesses of children or vulnerable individuals without appropriate legal authority and written disclosure to us.
We may refuse to use, remove, delete or request replacement of materials that we consider legally risky, unethical, unclear in ownership, non-consensual, misleading or inappropriate for production.
10. Special category data
Special category data includes information about health, racial or ethnic origin, political opinions, religious or philosophical beliefs, sexual orientation, biometric data used to identify a person, and similar protected categories.
We do not actively seek special category data. However, some creative projects may incidentally involve information that could reveal aspects of identity, appearance, voice, culture, health, disability, ethnicity, religious dress or other sensitive characteristics. Where special category data is deliberately required for a project, it will only be processed where there is a lawful basis and an appropriate condition under data protection law, such as explicit consent or where the information has clearly been made public by the individual. Where we act as processor, it is the client's responsibility as controller to establish that basis and condition.
11. Children's data
Our services are intended for business clients, brands, artists, founders, creators and adult project stakeholders. We do not knowingly collect personal information from children through our website.
If a project involves children, minors or characters based on real children, this must be disclosed clearly before work begins, and additional permissions, safeguards and written approvals may be required.
12. Cookies and similar technologies
Our website uses cookies and similar technologies, grouped into the categories shown in the cookie banner when you first visit:
Necessary (always on): required to enable core site functionality and to remember preferences and choices, such as language or customised settings. These do not require consent.
Performance and Analytics (consent required): these provide quantitative measures of website visitors, allowing us to count visits and traffic sources and improve the performance of the site.
Advertising (consent required): these may be used by advertising companies to serve ads that are relevant to your interests.
When you first visit our website, you can select "Accept all", "Decline all", or "Manage cookies" to choose which non-essential categories to allow. Non-essential cookies (Performance and Analytics, and Advertising) are only set where you have given consent. You can change your preferences at any time through the cookie controls on our website, and you can also manage cookies through your browser settings.
Cookie Notice (short version): This website uses necessary cookies to operate, and optional Performance and Analytics and Advertising cookies that are only used where you have given consent. You can accept, decline or manage your choices through the cookie banner and cookie settings on this website.
13. How we share personal information
We may share personal information with trusted third parties where necessary to operate our business and deliver services, including website hosting providers, email providers, form and CRM tools, cloud storage providers, payment processors, accounting and invoicing providers, AI generation and creative production platforms, video editing, design, animation and production tools, project management tools, legal, accounting or professional advisers, and subcontractors or collaborators where agreed or necessary. We may also share information with regulators, authorities or courts where legally required.
We only share what is reasonably necessary for the relevant purpose. We do not sell your personal information.
14. International data transfers
Some tools and service providers we use may process personal information outside the United Kingdom and the European Economic Area, including in the United States.
Where personal information is transferred internationally, we take steps designed to ensure appropriate safeguards are in place, such as reliance on adequacy regulations or the UK Extension to the EU-US Data Privacy Framework where the recipient is certified, the UK International Data Transfer Agreement or Addendum, EU standard contractual clauses, or other lawful transfer mechanisms, together with appropriate vendor security terms.
Because AI and creative production tools may operate internationally, clients should avoid providing unnecessary personal data or highly sensitive materials unless they are essential to the project and agreed in advance.
15. How long we keep personal information
We keep personal information only for as long as reasonably necessary. Typical retention periods are:
General enquiries that do not become projects: up to 24 months.
Client project records: up to 7 years after project completion.
Contracts, invoices and accounting records: usually 6 to 7 years for tax and legal purposes.
Creative project files: for as long as needed to deliver, support, evidence or archive the project, unless agreed otherwise.
Portfolio permissions and usage records: for as long as the work is displayed or may need to be evidenced.
Marketing consent and opt-out records: until consent is withdrawn or the record is no longer needed, and we retain opt-out records as long as needed to honour the opt-out.
Website analytics: according to the analytics tool settings.
We may keep certain records longer where required for legal claims, dispute resolution, fraud prevention, intellectual property protection, professional record-keeping or compliance obligations.
16. Portfolio, case studies and public display of work
We may display project work, selected outputs, campaign visuals, case studies, behind-the-scenes process, anonymised project details or project summaries in our portfolio, website, social media, proposals and marketing materials where you have given permission, this is agreed in the project contract, the work is public or already launched, or we have a legitimate interest in showing our work that does not override your rights, and where confidential or restricted details have been removed as appropriate.
If a project is confidential, under a non-disclosure agreement, unreleased or restricted, this must be agreed with us in writing before work begins or before publication.
17. Security and data breaches
We take reasonable technical and organisational steps to protect personal information from unauthorised access, loss, misuse, disclosure, alteration or destruction. These may include password-protected accounts, access controls, trusted cloud storage, limited access to client files, secure communication practices where appropriate, deletion or archiving of old materials where reasonable, and careful selection of service providers.
No system can be guaranteed completely secure, and you should avoid sending highly sensitive information unless necessary and agreed in advance. If a personal data breach occurs that is likely to result in a risk to people's rights and freedoms, we will notify the relevant supervisory authority, and affected individuals where required, in line with applicable law.
18. Your rights
Under UK and EU data protection law, you may have rights including the right to access your personal information, to correct inaccurate information, to request deletion, to restrict processing, to object to processing (including to direct marketing and to processing based on legitimate interests), to data portability, to withdraw consent where processing is based on consent, and rights relating to automated decision-making where applicable.
To exercise your rights, contact hello@desilenced.design. We will respond within the time required by law, which is normally one month, though this can be extended for complex requests. We may need to verify your identity before responding. Some rights are not absolute and may depend on the lawful basis, legal obligations, contractual records, intellectual property, confidentiality, or whether the information is needed for legal claims. Where we act as processor for client-supplied data, we will refer your request to the relevant client as controller.
19. US state privacy rights
If you are a resident of a US state with applicable privacy laws, such as California, you may have additional rights, including rights to know what personal information we hold, to access or delete it, to correct it, and to opt out of certain processing.
We do not sell your personal information, and we do not share it for cross-context behavioural advertising in exchange for money. We will not discriminate against you for exercising your rights. Some US state privacy laws apply only to businesses that meet certain thresholds; where a law applies to us, we will honour the rights it gives you. To make a request, contact hello@desilenced.design.
20. Marketing communications
We may contact you about our services where you have asked us to, where you have opted in, where you are an existing or previous client and the communication is relevant, or where we have another lawful basis to do so.
Where we send electronic marketing, we do so in line with PECR in the UK and equivalent rules elsewhere. We identify ourselves and include a simple way to opt out in every marketing message. You can unsubscribe or ask us to stop marketing communications at any time by contacting hello@desilenced.design.
21. Links to third-party websites
Our website may link to third-party platforms, including social media, video platforms, portfolio platforms or other websites. We are not responsible for the privacy practices, policies or content of third-party websites, and you should review their privacy notices before providing personal information to them.
22. Complaints and supervisory authorities
If you are unhappy with how we handle your personal information, please contact us first at hello@desilenced.design so we can try to resolve the issue.
You also have the right to complain to a data protection authority. In the UK, this is the Information Commissioner's Office:
Information Commissioner's Office Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom Website: ico.org.uk
If you are in the European Union or European Economic Area, you may instead complain to the supervisory authority in your country of residence, work or the place of the alleged infringement.
23. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, tools, website setup or business operations. The latest version, with its version number and update date, will be published on this website.
24. Contact
For questions about this Privacy Policy or your personal information, contact: