Nuvyn: AI Advertising Video for a SaaS Platform
Product-led ad creative for a SaaS brand, directed and produced end to end with AI-native tools.
UGC-STYLE SAAS ADVERT / B2B SECURITY / 16:9 & 9:16
— OVERVIEW
Nuvyn is a set of short UGC-style adverts for NuvynAI, a UK AI-security company that protects LLM-powered products from prompt injection, jailbreaks, and adversarial attacks. The brief was the classic B2B problem: the product genuinely matters and is almost impossible to explain quickly. The answer was a credible professional talking straight to camera - naming the threat in plain terms and sending you to check Nuvyn online - cut for both 16:9 and vertical feeds.
Type: UGC-Style SaaS Advert
Format: 16:9 & 9:16 / Video
Duration: 0:15
Role: Creative Direction, Concept Development, Script, Visual Development, Art Direction, Editing
Status: Client Campaign
Tools: Seedance 2.0, ElevenLabs, CapCut
Objective
Make a technical AI-security product land in fifteen seconds. NuvynAI sells something real but hard to sell - protection most buyers don't yet realise they need - so a dense website explainer was never going to convert. The advert had to build recognition and urgency fast, then point straight to the next step.
Approach
A real-feeling person, not an interface. The ads put a credible professional in a clean, low-lit office talking directly to camera - the format people already trust on social - naming the threat in plain language before pointing to the CTA. Built in 16:9 and 9:16 so one idea runs across LinkedIn, paid social, and a landing page, with several presenter and script variations rather than a single fixed cut. It trades cinematic polish for what actually matters here: speed, credibility, and a clear next click.
Outcome
Nuvyn shows the studio can do conversion work, not just cinema: a dense, technical B2B product turned into short, credible adverts built to earn a click. Delivered for a real client and ready to drop into landing pages, paid social, and founder outreach - proof that the same studio behind the cinematic films can also make advertising built to perform.
— SELECTED FRAMES
Two of the presenters mid-delivery, framed in clean office settings that read as credible without pretending to be a film. The whole job is trust on camera, fast.
— SUPPORTING OUTPUTS
Alternate cuts of the same campaign - different presenters, different framings, 16:9 and vertical - so the client can test what converts and run the format that fits each channel. One idea, a full set of variations to deploy.
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